We all live in uncertain times at the moment. Especially farmers.

But whilst most things in the life of a farmer are uncertain, there are some things that will always be a given. So when BAS F came to us for a b2b print campaign to promote their latest product, we thought: who says a b2b ad for an industrial fungicide can’t make you feel something?

So with insights from real farmers, real props on a real farm, we created a campaign that would pull on farmer’s heart strings.