DAZN JAPAN.

In Japan, sport is used as a way for parents to teach values to their children like dedication, skill and most importantly: teamwork. So for DAZN’s new campaign in Japan we wanted to flip the script on the usual sports ads that focus on big moments and the singular heroes of the game, and instead focus on team values.

In the hero film we hear from Minamino, Japan’s answer to Harry Kane. He tells us what team work means to him. His answers were real, unscripted, and all recorded by video link from the locked down Liverpool training ground during the gazilienth covid scare. We pair this with the most memorable team moments from recent Japanese sport, brought together with the line:

Together We Fight

共に、闘う。