Together with the awesome team at Iris, we created this adrenaline-charged TV spot, designed to reflect the electric energy Formula E was going to bring to the city. This was supported by a fully integrated campaign that spanned TV, social, outdoor and digital channels, running in the UK and Germany.

Grant Hunter, ECD

Ross Taylor, CD

Ryan Timms, Art Director

Matt Gully, Business Director

Charlotte Coombes, Account Director

Credits:

Rich Edwards, Snr Planner

Christina Lambrou, Integrated Producer

POPS, Production House

Jam Films, CGI & VFX

Envy, Sound

Social Content.

I also headed up the lifestyle content on the Formula E social channels with my partner, Ryan. Every sport is more exciting to watch when you care who wins. So our main aim with this content was for our audience to get the know (and love) the drivers.

At each race throughout the season we pitted two team drivers against each other. But these challenges were a bit different to what they're used to.

We also took Parisian Formula E driver Jean-Eric Vergne to Paris Fashion Week. He chauffeured 3 fashionistas to their shows and parties, in an electric car. They got to know each other whilst Jean-Eric proved that Parisian charm is no myth.

94%

More shares than the average piece of content produced by Formula E

547%

Increase in engagement

68%

Increase in fans and followers on last season

900%

After viewing our hero content new fans were significantly more likely to like the Formula E page & it was 900% cheaper to convert new fans with this content