To launch the OREO x XBOX #UnlockPlayfulness on social, we created The OREO Big Dunk. This was a competition with TV star and avid gamer Sam Thompson as the face. He asked fans to share their dunks to win a special edition OREO Xbox. It ran on TikTok and Instagram.

THE OREO BIG DUNK

We got oreo and xbox fans hyped for the colab on socials.

We led the organic and paid social content that supported the partnership, collaborating with Xbox and the IPs - Sea of Thieves, Halo & Forza Horizon. This was all given a lo-fi feel to look native on platform, and was designed to drum up a frenzy around the limited edition console, getting as many entries as possible.

Note: the knight was not a paid influencer, we still to this day have no idea who this is.

The ugc

We received some incredibly creative entries including one from a real life knight (?!) all the way to the downright… wrong.

Results

Instagram

Reach: 4.2 million // Engagements: 17.3k

TikTok

Views: 3.2 million // Engagements: 59k

Overall

Competition entries: 34,963

This far exceeded the clients KPIs and expectations.

But most importantly I got to meet Sam Thompson off of Made in Chelsea.

Credits:

Ryan Timms, Art Director

Sue Higgs, ECD

Sara Pouri, CD

Julie Chadwick, Managing Partner

Charlotte Pearson, Account Director

Emma Glicher, Social Strategist

Maria Hann, Producer

Tim Wilks, Project Manager

Richard Coulson, Director

Re:pro, Production