Special K.
Special K wanted to enter the world of voice-enabled technology, so I helped develop a brand new, shiny Alexa skill. The skill was the first of its kind and a powerful tool that can help people make positive nutrition choices.
My creative partner and I developed the branding and I wrote the daily tips. All 365 of them. Then, the brilliant Creative Techs at Digitas built it.
To launch it, we street cast three real women and made three short social films showing them using the Skill for the first time. These went on Facebook, Instagram and Youtube.
