I’ve written iconic tag lines like Your partner for after for EllaOne, The finish line is never the end for Honda F1 & Together we fight for DAZN in Japan.

I’ve created unique tone of voice guidelines for brands like OREO, Schwarzkopf Australia, Pet Circle, ALYVE Wellness & more.

My words feature on packaging like delivery boxes sent all over Australia for Pet Circle and on pack copy for a limited edition ASAHI that ended up on t-shirts across Asia.

I’ve even named a range of dog food for Howl Yes.

I’m super duper experienced in all forms of writing needed across campaigns.

Like headlines for AMEX plastered all over Wimbledon.

Film scripts blasted on TV for Coco Pops & Rice Krispies Squares.

Paid TikTok scripts & captions for OREO & Samsung that took over trending pages.

Meme-worthy organic social copy for internet providers and world famous cookies.

Sometimes, I even write more than one sentence at a time.

Like web content for Barclaycard and Shell Lubricants (I promise it’s not NSFW 👀).

I’ve also edited content like vet articles for Pet Circle and written countless emails for countless brands over the years.

As copy lead at Pet Circle, my always on tasks involved writing performance driven, data-led copy for homepages, product description pages, app copy, UX copy & more.

I’m well versed in optimising my writing to drive maximum engagement, for example using click through rate results and A/B testing.