Petcircle
Alongside this I also concepted, art directed and wrote brand and seasonal campaigns. Including OOH, paid social, radio and onsite. I could say it was very paws on. But I shouldn’t.
I spent a year in Sydney as creative copy lead for Australia’s #1 online pet store. Whilst there, I led a gigantic top to tail rebrand. From logos, to tone of voice, packaging, delivery vans and even staff merch. E-v-e-r-y-thing.
The brand was transformed from dusty and dated to joyfully quirky.
I also rebranded two private label pet food brands as well as the seasonal ranges of toys and treats. Including packaging copy, product listing page, and description copy. Plus paid social campaigns.
