Tresor’s devilish character, The Chocovore, loves devouring chocolate any way possible. So we created a wonderfully wacky way of letting French teens feed him live on Twitch. By creating a custom UI, we allowed viewers on Twitch to control a drone carrying a piece of chocolate, and as a team decide where to aim in order to drop the chocolate into the Chocovore’s mouth.
If successful, they moved to the next level and the drone moved higher and higher, making the challenge harder.
The 3 hour live stream was hosted by Instagram funny guy @justriadh and drone expert @pablosotes. They kept the fun going and held mini challenges throughout where viewers could win their very own drone.
The stunt highlights
Live views: 39,466
Unique viewers: 30,737
Max concurrent viewers: 1,280
Minutes Watched: 151,476
Minutes watched per user: 4.9 minutes
Chatters: 438
Chat messages: 5,784
We supported this stunt with Twitch banners and pre-rolls, influencer content, social games and an in-app mobile game. All of this pushed an on pack promotion where you could win your own drone.
Social games
Where in France is Chocovore?
How many pieces does Chocovore munch?
Screenshot when Chocovore munches the chocolate.
Can you start the longest chain of 🍫 in the comments?
In-app mobile game
Influencer content
Credits:
Matt Watson & Kallee Everland, Creative Directors
Ryan Timms, Art Director
Sarah Wales, Client Services
Calum Ward & Pauline Lemaire, Producers
Darren Wood, Creative Technologist
Philippa Rabbit & Timothee Chesnin, Designers
Wing, Drone Event Production
Jackshoot, Live Broadcast