Virgin Media

One of my roles at Rapp was to creatively lead the Virgin Media social team. Our strategy involved creating clever content that was both culture first and data driven. During this intense, non-stop period of my life I honed my social expertise and can now safely say I know my TikTok from my IGTV, and my carousels from my threads. I even got the opportunity to do a remote shoot with the legendary Cheryl Hole during lockdown. I won’t forget that one in a hurry.