Creative copywriter made in London. Currently thinking / writing / making in Sydney.
Hiya
I’m Lucy, a truly all round creative. I like big ideas. But also weirdly shaped ideas. Ones that go on your TV or ones that find you where you’d least expect it.
(01 - 13)
The work
CV
Eight years deep into my career, and I’ve made my way round the creative depts of some of London’s biggest agencies; VML, Denstu Creative, Rapp, Digitas and Iris. As well as a recent stint brand side, whipping Australia’s #1 pet store into tip top creative shape.
Along the way I’ve worked with world class clients, making everything from live Twitch streams, TV ads and mobile first social campaigns, to a Pinterest worthy dog food brand. Eclectic and proud.
I’m as comfy cracking out big, conceptual thinking as I am getting my teeth into some juicy, hard working copy. I love love love finding that sparkling core of a human insight, and running with it. I also like to draw.
I learnt the ropes at Bucks Ad School where I bagged a first class degree in Creative Advertising.
Currently Sydney based, but open to UK roles in 2025.
Lucy facts
Hat person. Outdoorsy type. Party trick is reciting pi to 18 decimals places. Don’t like ice cream. Really like running. Really bad at stretching. Once lived in a Transit van in the French alps with no heating. Believes being a nice person beats everything. Favourite colour is green. Obviously.